Online video streaming has been around for a while now, but only until recently has it become an obvious marketing vehicle with unlimited potential for businesses to take advantage of. With an extensive growth rate, video is now the most influential method of branding for businesses. It has allowed us to promote anything and everything using a combination of audio and visual elements to draw the viewer in and leaves a more memorable experience than if they were to actually read about it. For example, a written article or document detailing some piece of information seems dry and boring in comparison to a short 3 - 5 min video illustrating the concept, product or message.
